Privacy Policy

This Privacy Policy describes how Pretty Smile Dental Clinic ("Pretty Smile," "we," "us," or "our") collects, uses, and discloses personal information when you visit getprettysmile.com (the "Site") or otherwise interact with us. By using the Site, you agree to the practices described here.

Pretty Smile is a dental clinic located in Mexicali, Baja California, Mexico, serving patients primarily from the United States and Canada through cross-border dental care.

1. Information We Collect

Information you provide directly

• Contact details: name, phone number, email address, and any information you include when you contact us through WhatsApp, online forms, phone calls, or email.
• Health-related information: any dental concerns, photos, x-rays, treatment history, or other health information you voluntarily share to receive a quote or consultation.
• Appointment details: preferred dates, treatment interests, and other scheduling information.

Information collected automatically

• Device and usage data: IP address, browser type, operating system, device identifiers, pages visited, time spent, referring URLs, and clickstream data.
• Cookies and similar technologies: small data files stored on your device to remember preferences, measure traffic, and improve the Site. See Section 5 below.
• Approximate location: derived from your IP address (city/region level), not precise GPS location.

Information from third parties

• Advertising and analytics partners (e.g., Google, Meta, TikTok) may share aggregated data about how you found the Site.
• If you click an ad to reach the Site, the platform may pass along a click identifier for measurement.

2. How We Use Your Information

• To respond to your inquiries and provide quotes, consultations, and treatment information.
• To schedule appointments and coordinate cross-border logistics (shuttle service, accommodations, border crossing).
• To send appointment reminders, follow-ups, and treatment-related communications.
• To improve the Site, measure marketing performance, and understand which content is most useful to prospective patients.
• To comply with applicable Mexican law and respond to legal requests.
• To prevent fraud and protect the security of the Site and our patients.

3. How We Share Your Information

We do not sell your personal information. We may share information in these limited cases:

• Service providers: hosting (Cloudflare), messaging (WhatsApp/Meta), analytics (Google Analytics, Meta Pixel, TikTok Pixel), CRM, payment processing, and similar vendors that help us operate the clinic and the Site. These vendors only access information needed to perform their services.
• Advertising platforms: we use Google, Meta (Facebook/Instagram), and TikTok advertising tools, which may use cookies and pixels to measure ad performance and show you relevant ads. You can opt out of personalized advertising — see Section 5.
• Legal compliance: when required by Mexican law, valid legal process, or to protect rights and safety.
• Business transfers: if Pretty Smile is involved in a merger, acquisition, or sale of assets, your information may transfer to the new owner under the protections of this Policy.

4. Cross-Border Data Transfer

Pretty Smile is located in Mexico. If you are accessing the Site from the United States, Canada, or elsewhere, your information will be transferred to and processed in Mexico. Mexican data protection law (LFPDPPP) governs how we handle personal information collected in Mexico. By using the Site, you consent to this transfer.

Our third-party service providers (Cloudflare, Google, Meta, TikTok) may store and process data in the United States, the European Union, and other jurisdictions. We use vendors that maintain appropriate safeguards for international transfers.

5. Cookies and Tracking Technologies

The Site uses cookies and similar technologies for the following purposes:

• Strictly necessary: required for the Site to function (e.g., remembering your cookie preference).
• Analytics: measuring how visitors use the Site so we can improve it (e.g., Google Analytics).
• Advertising: measuring the performance of ads and showing relevant ads on Google, Meta, and TikTok (e.g., Meta Pixel, TikTok Pixel, Google Ads tags).

You can manage cookie preferences using the consent banner shown when you first visit the Site, and you can update your choices at any time by clicking Cookie Preferences. You can also disable cookies through your browser settings.

6. Your Privacy Rights

California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose.
• Request deletion of your personal information, subject to legal exceptions.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising. We do not sell your information, but our use of advertising cookies may constitute "sharing" under CPRA. You can opt out using the cookie consent banner.
• Non-discrimination for exercising your rights.

To exercise these rights, contact us at [email protected].

Canadian residents (PIPEDA)

If you are a Canadian resident, you have the right to access, correct, and withdraw consent for the use of your personal information. Contact us at [email protected] to exercise these rights.

Mexican residents (LFPDPPP)

If you are a Mexican resident, you have ARCO rights (Access, Rectification, Cancellation, Opposition) regarding your personal information. Submit a request to [email protected].

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including TLS encryption for data transmitted to and from the Site. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

8. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it. For minor patients, a parent or legal guardian must coordinate care directly with us.

9. Third-Party Links

The Site may contain links to third-party websites (e.g., WhatsApp, Google Maps). We are not responsible for the privacy practices of those sites. Please review their privacy policies before sharing information.

10. Health Information Notice

Pretty Smile is a dental clinic located in Mexico and is not a "covered entity" under the United States Health Insurance Portability and Accountability Act (HIPAA). Information you share with us is governed by Mexican law (LFPDPPP) and this Privacy Policy. We treat health information you share with care, but we do not represent that we provide HIPAA-level protections.

The Site is for informational purposes only and does not constitute medical or dental advice. Always consult a licensed dental professional for treatment recommendations.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top and, for material changes, provide additional notice (e.g., a banner on the Site). Your continued use of the Site after changes are posted means you accept the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us:

Pretty Smile Dental Clinic
Blvd. Abelardo L. Rodríguez #800-F
Col. Calles, Plaza Noreste
Mexicali, B.C. 21226, Mexico

Email: [email protected]
Phone: +1 (442) 367-1290